Utah ENT Case Study

New medical website goes viral and generates new local patients

Utah ENT is an ear, nose and throat clinic servicing patients in the Salt Lake area.

550%

Organic traffic increase

115+

New monthly lead calls

28.5k

viral article traffic

Company

Dr. Jones of Utah ENT reached out in need of a full online presence. With no website and no online leads, the goals of this project were clear:

1. Build a functional website that accurately represents the clinic.
2. Generate local patient leads with a reasonable marketing budget.

The team at Pait Digital delivered on those goals and more.

"Pait Digital helped us go from no website and no online presence to new patient calls EVERY SINGLE WEEK.

They know exactly what it takes to get you to the top of the Google search results."

-Dr. Jones @ Utah ENT

The Website

The website needed to accomplish 3 main functions:

  1. Validate the clinic with a clean and trustworthy appearance.
  2. House blog articles that will generate more traffic.
  3. Provide a simple way to download patient forms.

Here is a sneak peak of the new site:

To see more, check out the full Utah ENT website.

SEO Results

Our primary goal was to generate new local patients.

We focused our SEO results on 3 things:

  1. Creating and optimizing Google My Business.
  2. Generating Reviews.
  3. Creating blog posts based on keywords.
  4. Acquiring guest posts.

This simple, yet targeted strategy brought huge results within 6 months...

From Google maps alone (in a 28 day period) they saw:

They also started ranking at or near the top of page one on Google for virtually every high value keyword in the following cities:

Viral Blog Article

When it comes to SEO, content is king. Both on-site content and guest post (backlink) content.

Our content team wrote an article for Utah ENT about COVID-19.

This article went viral driving over 28,000 site visitors in January alone...

These types of high-quality articles create authority that is a main ranking factor for Google's algorithm.

Utah ENT's authority with articles like this has skyrocketed, helping it rank high on nearly every relevant Google search.

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