Case Study

211% increase in local traffic for our favorite insurance agency

Organic traffic increase
New Google reviews
Client satisfaction
website screenshotwebsite screenshot


Alpine Castle Lake has long been one of Idaho Falls' most trusted insurance agencies. With over 25 team members, they serve a large part of our community.

They came to Pait Digital with 2 goals:

  1. Design and develop a new website that could replace their old, outdated site.
  2. Increase organic traffic and break current traffic plateau that their current SEO provider couldn't seem to surpass.

The team at Pait Digital delivered on those goals and more.

The Website

The website needed to accomplish 3 main functions:

  1. Educate visitors on different coverage options
  2. Direct visitors to various lead forms and applications.
  3. Look bright, friendly and easy to navigate.

Here's a peek at the old site...

website screenshot

And here's the new site we created for them...

website screenshot

To see more, check out the new Alpine Castle Lake Insurance Website.

SEO Results

With careful planning we were able to take the new site live (built in Webflow) and saw an immediate surge in local traffic.

Alpine Castle Lake's site traffic surged from 359 to 1,120 monthly visitors. All of this traffic was both high-buyer-intent and local!

Here's the organic traffic growth...


We attribute this success to the meticulous planning of our SEO team to ensure that we did not lose any necessary indexed pages or data through the process.

"Pait Digital did a great job on our website and has helped drive more traffic to our business. They took the burden off us trying to guess how to do a productive website."

Steve Fransen Agent @ Alpine Castle Lake Insurance

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