Case Study

How an Idaho law firm increased organic traffic by over 873%

Organic traffic increase
Rank on Google search
Increase in monthly lead calls


The attorneys at Smith, Woolf, Anderson & Wilkinson (SWAW) came to us with 2 main goals:

  1. Rank at the top of Google for important keywords
  2. Generate more client lead calls and form submissions

SEO Results

Within just a few months, we were able to take SWAW from ranking on the third page of Google all the way to the top of page #1.

They began ranking #1 for competitive keywords like “Idaho Falls Law Firm” and “Idaho Falls lawyers.”

This new organic traffic resulted in over 150+ new client lead calls EVERY MONTH from the website...

From the newly optimized Google Maps listing, they are receiving over 133+ additional monthly calls...

"Pait Digital has done a wonderful job managing our firm's website."

Tracey R. @ Smith Woolf Anderson & Wilkinson

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