Case Study

97% increase in organic traffic after site migration to Webflow

Organic traffic increase
97%
Time spent on page
203%+
New monthly unique visitors
30k+

Company

EZ-Access is America's #1 supplier of accessibility solutions including ramps, lifts stairs and platforms. They came to Pait Digital with clear goals and expectations:

  1. Design and develop a new website in Webflow.
  2. Increase organic traffic and break current traffic plateau.

The team at Pait Digital delivered on those goals and more.

The Website

The website needed to accomplish 3 main functions:

  1. List and organize products by category using Webflow CMS.
  2. House custom tools including calculators and search filtering.
  3. Organize product specs and documents for ongoing changes.

Here's the old site navigation...

And here's our mega-nav that now pulls categories and products directly from the CMS and can be updated in seconds…

To see more, check out the new EZ-Access website.

Migration

A website migration for a site as established as EZ-Access is no easy task. With over 20,000 organic site visitors per month and hundreds of ranking pages, we couldn't afford to lose any traffic in the migration.

There were 3 essential steps to executing this migration:

  1. Pulling and organizing page data from current site
  2. Matching URL's and planning redirects
  3. Migrating content and other page data

Most site migrations cause a temporary loss in traffic, but not this time...

We attribute this success to the meticulous planning of our SEO team to ensure that we did not lose any necessary indexed pages or data through the process.

"Due to the success of the launch and creating a much more streamlined flow and navigation for the site, paired with great SEO efforts, we have been able to experience the highest amount of traffic that our website has ever received.

We are hitting record numbers and don’t see that stopping anytime soon!"

Emily Fowler Marketing Manager @ EZ-Access

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