Webflow Migration Case Study

Client Overview

EZ-Access is America's leading supplier of accessibility solutions, offering ramps, lifts, stairs, and platforms to customers nationwide. The company's website supports over 1,000 pages of content, a substantial share of which ranks on Google for high-value search terms — making organic search a critical channel for the business.

The Challenge

Migrating a site of EZ-Access's scale carries significant risk. With thousands of organic visitors every month and hundreds of ranking pages built up over years of SEO investment, even minor missteps in a platform migration can result in lost indexation, broken redirects, and a meaningful drop in search visibility. For EZ-Access, the mandate was clear: migrate the site from WordPress to Webflow without sacrificing the traffic and rankings the business depended on.

Our Approach

To protect EZ-Access's search equity throughout the migration, our team followed a disciplined, three-phase process:

1. Data audit and organization. We conducted a full extraction of the existing WordPress site, cataloging every page, its content, and its associated SEO data to ensure nothing was overlooked.
2. URL mapping and redirect planning. Every existing URL was matched to its new Webflow counterpart, with a comprehensive 301 redirect plan built to preserve link equity and search rankings.
3. Content and data migration. Page content, metadata, and other critical SEO elements were migrated in full, with careful attention paid to indexed pages that carried the most search value.

The Results

Most site migrations come with an expected, temporary dip in traffic. EZ-Access saw the opposite: rankings improved across the board, and monthly organic traffic grew from roughly 6,000 to 15,000 visitors within five weeks of launch.

We attribute this outcome to the meticulous planning behind the migration — our SEO team's rigorous approach ensured that no indexed pages or critical data were lost in the transition, allowing EZ-Access's existing search authority to carry forward, and grow, on its new platform.