Cookie Shop Case Study

Cookie shop increases site traffic by over 959% in just 6 months

The Cookie Place is Idaho's #1 cookie shop - and the reason we need to go to the gym.

400+

New Google Reviews

959%

Organic Traffic increase

$11.4K

Traffic value generated

"Pait Digital helped take our organic traffic from 500 monthly visitors to over 5000 in a matter of months.”

Company Goals

The Cookie Place is Southeast Idaho's premier bakery with locations in Rexburg, Idaho Falls, and Pocatello. They came to us with 2 main goals:

1. Increase Google reviews to build a strong reputation.
2. Generate more sales with both new and repeat customers.

The team at Pait Digital delivered on those goals and more.

SEO + Google Review Plan

The website needed to accomplish 3 main functions:

  1. List and organize products by category using Webflow CMS.
  2. House custom tools including calculators and search filtering
  3. Organize product specs and documents for ongoing changes.

Here's the old site navigation...

Migration

A website migration for a site as established as EZ-Access is no easy task. With over 20,000 organic site visitors per month and hundreds of ranking pages, we couldn't afford to lose any traffic in the migration.

There were 3 essential steps to executing this migration:

  1. Pulling and organizing page data from current site
  2. Matching URL's and planning redirects
  3. Migrating content and other page data

Most site migrations cause a temporary loss in traffic, but not this time...

Results

With careful planning we were able to take the new site live (built in Webflow) and saw an immediate surge in traffic.

EZ-Access' site traffic surged from 20,066 to 31,258 monthly visitors within 45 days of launch.

We attribute this success to the meticulous planning of our SEO team to ensure that we did not lose any necessary indexed pages or data through the process.

"Pait Digital executed this project in a timely manner and provided prompt service and communication throughout the entire process. They are incredibly collaborative and diligently seek to understand our needs.

We look forward to the many years ahead working to increase traffic and conversions."

-Emily @ EZ-Access

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