RMY has a long standing reputation in this part of the state. They’re known as Southeast Idaho’s premier landscape experts. Unfortunately, RMY’s brand and online reach were outdated due to the demand of their services. Blake, RMY’s owner, partnered with me to make a change.
I designed a new logo that gave the company a new, fresh feel that still captured their purpose. We kept the color red which represents strength, expertise, and professionalism. The brighter tone made it more noticeable and visually appealing.
Within the "R" icon you can see the red mountains, which pays tribute to the original logo.
I designed a set of icons that explain RMY's services without having to use extra wording. Using icons that visually represent what RMY does created more engagement for those visiting the site.
The new website helped us achieve a number of goals:
1. Make sure the site accurately portrays the great work we do.
2. Make the site easy to find
3. Make the site easy to navigate
4. Focus on generating leads
The design was simple and clean. Minimal text, beautiful images, and easy-to-find information were key to guiding site visitors to request a quote. Each form submission is delivered directly to RMY staff, leading to more and more sales.
See the site live at: