SEO
ONLINE REVIEWs

LOCAL SEO CASE STUDY:

HOW THE COOKIE PLACE INCREASED SITE TRAFFIC BY OVER 527% in just 5 Months

Payton Smith
November 20, 2019

221

Increase in Google Reviews

527%

Organic Traffic Increase

$6.2K

Free Traffic Generated Per Month

The Cookie Place increased their organic website traffic by over 527% and added over 200 5-star reviews in just 5 months. How? With a well-executed SEO strategy and online review effort. 

Company Overview

The Cookie Place is Southeast Idaho's premier bakery with locations in Rexburg, Idaho Falls, and Pocatello. They offer delicious, gourmet-cookie delivery right to your door.

The Problem

Before working with Pait Digital, The Cookie Place was already booming and had a strong social presence and reputation.

The problem was that they hadn’t taken advantage of Search Engine Optimization (SEO) which was key to their continued growth. 

Teaming Up

I was excited to partner with The Cookie Place owners because they truly make the most delicious cookies around. I was eager to help them not only compete with corporate cookie franchises, but beat them out.

Action

We dove right in and came up with a strategy to help them rank #1 for keyword searches like "Cookie Delivery Near Me" and "Idaho Falls Cookie Delivery". We restructured their website around these phrases. 

This alone helped the bakery reap the benefits of their already powerful online presence. If you are a quality business, it's easy to get you quality exposure.

The health of their website was slightly at risk due to the way it was set up. It’s likely that during their rapid growth, the owners didn’t have time to worry about technical details related to their website.

We worked on their site to fix critical issues and got them on good terms with Google.

Finally, we made a huge push on our content and Google My Business strategies, utilizing GMB to post regularly and increase customer reviews. This greatly increased clicks and kept our listing fresh and in front of potential customers.

We also implemented a text message autoresponder that integrated with Pait Digital's online review software to generate over 200 5-star reviews.

Results

The Cookie Place experienced amazing results within the first 6 months.

The graph below shows the change in website traffic which increased from 500 monthly visitors to over 3,200! This means that we were generating over $6,000 worth of traffic at an ROI of 600%.

Our text responder dramatically increased online reviews by making the process 100% automated and effortless for customers.

Overall, it has been a great opportunity to work with The Cookie Place. Their cookies are to die for and they are one of the gems of Southeast Idaho.

Stop by when you are in the area!

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