SEO and Webflow: The Course

Go from designer to*SEO expert in 30 days or less

The #1 SEO course for Webflow designers who want to scale their client's traffic and their own revenue.
Join over 450+ Students
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"All Webflow designers should understand SEO. This course will show you how to master it, package it and sell it!

This is the best way to grow your freelance web design business."

You're a freelancer working project to project

and if you don't find a new client this month, you won't making a cent.

Your income is unpredictable

which makes it hard to build a stable life for you and your family.

You can't find enough clients

because web design is a "one-off" service and clients disappear faster than you can land them.

That's where SEO and Webflow comes in

It's not just another SEO course. This course is made specifically for Webflow designers that want to learn SEO and build a massive stream of recurring revenue by offering it along side their design services.

This course shows you how to rank websites on Google and drive TONS of organic traffic.

Client value goes from $2,000-$20,000+

because now they don't stop paying when their website is finished. Now they pay you month after month for ongoing SEO work.

Plus, clients will always pay more for marketing than they will for design (that's the secret).

Your income skyrockets

and the start of each month is no longer a stressful scramble to find another design client.

You know your base revenue each month and it stays consistent and grows as you land new SEO clients.

What's inside the course?


I'll show you how to setup your SEO business and give you essential resources needed to succeed.


Pricing Your Services




Pricing Packages Page

Structure and Timeline




High-Converting Proposal Template


Ironclad Agreement Template


Let's learn the basics of SEO and how it works to generate traffic for your clients. This lesson will be perfect if you are starting with zero knowledge about SEO.

SEO Basics Explained?



Why Businesses Need SEO




Get access to my list of SEO tools and exactly how to use them to get results for your clients.


My Current SEO Tech Stack



Additional SEO Tools




Awesome Tools To Run Your Agency




Learn the exact process I use to help my clients rank on Google on a local level.

Intro To Google My Business



The GMB Optimization Checklist




GMB Optimization Checklist


Step-By-Step Optimization



Local Citations


Google Reviews



Analytics and Tracking



Learn the most important aspects of every SEO campaign and exactly how to execute them.


Website Audits



Keyword Research



Keyword Organizer Spreadsheet

Crawlability and Organization


Competitor Research


On-Page SEO




Content & Blogging







Learn the most effective way to report to your clients each month that will keep them happy and eager to work with you for years to come.

Video SEO Reports


Anatomy of a Solid SEO Report


Prepare For Your Report




SEO Report Example




Watch over my shoulder as I execute an SEO campaign on a live Webflow site.

Intro to The SEO Checklist




SEO Checklist Download


Month One



Month Two




Month Three



Month Four



Month Five



Month Six



Month Seven+



Learn some of the most effective ways to find and land new SEO clients.






Finding Your Very First Client




Up-Sells and Ad-Ons







Strategy Sessions




Reputation and Exposure



Content Marketing




Sales Calls



What our students say...

How I price my SEO services to make more every month

Monthly reporting that makes your clients want to keep you forever

How I get quick wins for my clients to keep them happy

How to help client's get tons of Google reviews

How to effectively land new SEO and web design clients

The best SEO tools and resources to guarantee your success

Grace Walker
I just landed first ever $10k website project with an SEO campaign! I'm confident in my design abilities and thanks to this course, gaining confidence in SEO!
Zach Trayner
Payton's course will give you the confidence to sell to clients, and likely at a higher rate than you thought you would be able to charge. Since finishing Payton's course 2 weeks ago, I've already booked 3 websites and 1 recurring SEO client. If you're serious and motivated, I can't recommend it enough.
Trevan Edwards
If you are thinking about buying Payton's course, BUY THAT SH**! Our agency was transformed 110%!"
Michael Groff
When I started taking the course my mind was immediately BLOWN! Payton broke down SEO in the simplest form I have ever seen and it made it really easy to understand.

He gives away checklists and all his processes and it made SEO really attainable.
Raymond Jenkins
I really enjoyed Payton's SEO course. I have been doing SEO for clients for a few years and it was great to see the SEO process broken down unto such an easy to understand format. The provided SEO worksheet shows you every step to take with the clients website. This is a great course for beginners and seasoned SEOs that are looking to work with Webflow. I highly recommend it.
Tyler Biswell
Payton came in and threw me a life jacket when I was drowning. I was in over my head with all the possibilities or routes that I could take but Payton showed me a direction that made my business net positive in just the first month! I am forever grateful.
Chris Thomas
Payton really walks you through his process and lets you in on the possible mistakes you're making. Worth the investment for sure!
Elmer Cruz
Shoutout to Payton and his awesome course and the supportive members of this community. About 2 months after taking the course I got a client for white-label SEO services. Halfway through the campaign (3 months), I got the business the 2nd and 3rd spot on the 1st page of SERP for a money keyword. Cheers! 🍻

I almost gave up on freelance web design... Then SEO changed it all!

Hey there!

My name is Payton and I am a freelancer from Idaho Falls, Idaho. I am the creator of this course and also run my own agency Pait Digital (go check it out!).

Like you, I started out as a freelance web designer so I could have some freedom and do what I love.

Unfortunately, freelancing turned out to be WAY harder than I thought...

In 2018 I started my business and I struggled to find web design clients. When I did, they would never pay me more than $800 bucks for a website. The next month, I was back to square one trying to find a new website project just to stay afloat.

I was running myself into the ground. 😩

I had serious doubts that I could ever provide a good life for my family as a freelance designer...

I hustled to improve my skills and up my prices (and I did pretty good!).

I started charging $2k and $3k for my website projects and I got a glimmer of hope. 🤩

Then my 1st son was born and I quickly realized how expensive life can get.

I finally accepted the fact that I needed to make some serious changed to my business if I was going to make this work.

So I started to learn SEO...

I bought every course, watched every Youtube video and tested what I learned on my own website.

I spent thousands 💰💰💰...

Then the flip switched! 💡

I started to see that what I was doing was working and I immediately sold my very first SEO client! 🎉

This was my golden ticket!

My monthly revenue quickly grew month over month as I up-sold my web design clients on annual SEO contracts.

I went from $4k per month to over $12k per month in just 6 months time!

This growth didn't stop and now my agency is consistently doing over $40k per month in revenue all while paying an incredible team to execute the work. 💪

I tell you this story because for me, SEO was the missing link.

If you aren't hitting your financial goals or struggle with inconsistent income, It WILL be your missing link as well.

This course gives you every teaching, resource, outline and tactic you need to master, package and sell SEO!

Guaranteed success or your money back!

If you don't like the course or don't see a significant increase in your income just message me and I'll refund your purchase!

We are THE authority on Webflow and SEO

3,500+ Webflow designers and agencies trained on SEO.

#1 paid SEO training for Webflow users

Millions generated in organic traffic

Dear business builder,

So you're moving to Webflow (or maybe you're already here).

The first thing you should know is you made the right call!

The design capabilities and unique features of Webflow are unmatched and there is no better place to build a website for your business.

Get Huge Results

Our Clients Get Results

Dear Idaho business owner,

I know how painful it can be to own a website that doesn't bring you any new clients or customers.

Now imagine if your site was actually doing what you intended it to do...

You could finally stop stressing about where your next customers or clients were going to come from, allowing you to focus on running your business.

I have helped countless local Idaho companies break free from the frustration of losing to their competitors online.

This proven process for local growth has generated hundreds of thousands of dollars for my clients and can help you achieve freedom too.

Average Increase in Website Conversions.
Average Increase in Website Traffic.
Average Increase in Monthly 5-Star Reviews.

Free Report

5 Critical Mistakes To Avoid When Buying a New Website [PDF]

Nervous about wasting your money on a website? Read this short article first! It could save you thousands of dollars in the long run.

Thank you! Check your email for your report! It will be delivered in the next 5 minutes.
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Frequently Asked Questions
What types of businesses does this work for?

We have worked in all different industries including:



Home Services

Mobility Solutions


Equipment Sales

+ More

Do you guarantee your work?

While SEO is not an exact art, I absolutely guarantee results. Much of ranking your site on Google depends on the amount of competition, quantity of search queries, and overall quality of your business. While every situation is different, I guarantee a significant and measurable increase in ranking and website traffic or I work for free.

*If you are a new business or new to the web, results will take a bit longer. Rest assured they will come and will generate consistent revenue for your business.

How long does it take?

As mentioned before, SEO is not an exact art. As a Search Engine Optimizer, I do everything possible to get your site in the good graces of Google. That being said, Google doesn't let you cheat your way to a higher ranking. Any one that promises you "Rank #1 in 30 days or less" just isn't being honest or realistic.

That being said, you can typically expect to see a small increase in web traffic in the first 30-60 days. After that, the growth becomes far more significant. After 6 months, most business see a pretty radical change in their Google ranking and amount of calls and inquiries from the internet. After the first year, many businesses are generating enough new customers to sustain their businesses almost completely.

How much does it cost?

To make things easy, I help you customize the right growth package to fit your budget and needs. Whether you need a new website and SEO or just bits and pieces of both, we can make it happen.

To see pricing and talk about a package specific for your business, click here to contact me about pricing.

Does my business need a website?

I often run into business owners that feel they don't need a website, claiming that their business "has been just fine without one so far". While this can be true in some cases, the need to establish your business online is becoming less of a luxury and more of a necessity. As of 2019, over 90% of consumers check online before making a purchase. If you are relying solely on referrals and repeat customers to support your business, you could be missing out on massive amounts of untapped revenue.

Will you be better than other SEO companies I have worked with?

While this is not true for all SEOs, many larger SEO companies struggle to take a personalized approach, as they are balancing hundreds of other clients. Because of this, often times you end up paying for bare minimum, generic work.

I only take on a limited number of select SEO clients, for whom I am confident I can get the best results. This way, I can provide a tailored approach to each SEO campaign and ensure that you are getting the greatest return on your investment.

How will I know if it's working?

Measuring online growth can be hard and many other digital agencies will use cheap metrics to convince you that their work is paying off.

I send you monthly SEO videos to help you see the increase in your website health, search ranking, traffic, and conversions. This way you can stay up on our progress without having to waste valuable time trying to track it on your own.

Ready to Get Started?

If you want to learn more about how I can help grow your business, click below to schedule a free website strategy call. If you are ready to start right away, click here to contact me.

Book strategy call - it's free

"500 monthly visitors to over 5000 in a matter of months.”

Amy Romrell,
The Cookie Place