Are you ready to migrate your website over to Webflow? If you are ready to move to Webflow's no-code platform, this article will take you through the process step-by-step. We've broken the migration process into eleven steps.
Are you ready to migrate your website over to Webflow? If you are ready to move to Webflow's no-code platform, this article will take you through the process step-by-step. We've broken the migration process into eleven steps. Follow each one thoroughly, and you (or your client) will have a successful migration. Plus, we have a free checklist that you can download. A critical goal in migrations is to keep your clients happy. Usually, this means losing traffic or crashing your website during the migration process because lost traffic leads to lost sales.
This is a step-by-step walkthrough on Migrating to Webflow. A successful migration goes beyond rolling out some new code and adding some redirects. A successful website migration requires organization and precision. Make sure that you complete all the parts of each step before you move on to the next. This will minimize the possibility of losing the sale or call to action.
It's imperative to be transparent with your customers about this. Reassure them, if needed, when the traffic drops that the decrease is temporary. The reason web activity drops is that Google needs time to reindex the changes you make. It may take a few days or weeks, but your listing will return higher on the results list soon. This is a step-by-step walkthrough on Migrating to Webflow. Follow it precisely, and you will have a successful migration.
Start by documenting what the current website does and how well it performs. We need to be clear about the expectations of a migration. It is common for web traffic to decrease for a month or so after migration, but you will start to see an uptick in activity within the first sixty days. Your client may complain about the slower traffic. If so, then download the metrics to show that traffic is trending upwards. Benchmarking also gives you the information needed to compare the metrics for both sites.
Next, it's time to gather the content you plan to upload on the new site. If coming from a WordPress website, you can use a plugin WP CSV to export content as a CSV file. Then you can easily upload it to the Webflow CMS.
You will also need to set up a folder on your Google Drive to hold the files. Remember to share file privileges with your client. Your customers will also have access to their data through Google Analytics or other SEO accounts. After you download the free checklist, start organizing your content. Find (or create) a sitemap to the domain that lists all the different pages and links. You'll work down this list to ensure you don't miss any redirects or forget to transfer any files on the new website.
You can run the list of audits and checks below using almost any SEO tool. Next, set up position tracking to monitor the website's current rankings. Now is the time to plugin your SEO tool to see the site's ranking position according to keywords. Finally, note the amount of current traffic and patterns that have occurred in the last few months. Your migration may coincide with a nonrelated issue that slows down web activity. The notes will support your work if someone tries to blame the slowdown on the migration.
Double-check that you pull all the URLs and links from the sitemap. You will want to use a backlink analytics tool to keep track of the pages on your site to ensure they are all working. Backlinks are vital to pulling in new traffic, so don't skimp on this step. If you need to remove the page that another site backlinks to, then set up a redirect to keep the backlink alive. With Google Console, you can see which pages have already by indexed by Google and which ones are getting a large amount of traffic.
If your client wants to use the migration as an opportunity to weed out several pages from the website, make sure they understand that doing so will slow down traffic. When Google's robot scans your page the following day and finds that 50 percent of the indexed pages are gone, it will temporarily penalize your ranking. It's rarely practical, but the ideal way to remove old pages from a website is to delete a few each week. This won't scare the Google algorithm, and traffic will remain steady.
Errors happen. Just find them and fix them.
Compare the metrics from your newly migrated site to the old site. It is wise to document the comparison for at least several weeks. You may never need it, but if a customer asks, then you can show that the new site is performing as promised.
Now you can tell the world the website is live!