Webflow is a responsive website creation platform that allows users to create, build, and produce custom websites without needing to know how to write code. By combining e-commerce, marketing, content management, animation
Webflow is a responsive website creation platform that allows users to create, build, and produce custom websites without needing to know how to write code. By combining e-commerce, marketing, content management, animation, and design tools into one bundle, Webflow gives coders and non-coders the ability to promote and ship websites in a collaborative, more cost-effective, and faster manner. This software as a service (SaaS) platform is cloud-based, so it operates in any web browser with a monthly subscription to use the features.
Keep reading to learn more from this Webflow review!
Like competitive website builders, Webflow’s site foundation is a template. Users have access to countless professionally-created templates to allow for maximum customization that meets goals and aligns with the brand. To better understand this Webflow review, it’s best to divide the features into four categories: Content Management System (CMS), Hosting, Software Editor, and Website Designer.
The Webflow platform doubles as a full CMS so users can easily export content as JSON to utilize in native mobile apps import content from an existing database or create custom webhooks. If you aren’t a developer, there are countless user-friendly integrations available. The CMS focuses on ability and flexibility so users can develop the content needed without being limited by complicated coding languages, blog-centric structures, or templates. Instead, Webflow provides schemas, which can be built or bound to a website design.
When working with content, users can work with numbers, text, images, or colors. Also, since most websites have customer-centric data, content can be updated so pages are customized to the specific visitor.
As with other website builders, Webflow’s monthly membership includes hosting services. The main difference is that Webflow’s hosting occurs on infinitely scalable servers. With over 100 global data centers, the Website server fleet can manage any level of traffic the user’s new site generates. These servers are located across the globe and include content delivery networks, which helps increase loading speeds. The company guarantees 99.99% uptime, sites that load in milliseconds, and support for the largest traffic loads with the help of an Amazon Web Services foundation. Included in hosting is an infrastructure that’s HTTP/2 compliant, SSL certificates, and collaboration tools so team members can simultaneously work on the site.
Webflow advertises that adding content is as simple as completing a form and users can publish all changes with a single click. The software also has an integrated live preview, so users can see changes before they are published. The editor also allows for simple editing without breaking up the site since the platform separates content based on the support features. Furthermore, collaboration with colleagues on all creations is simple, with detailed version history documenting who changed which aspect of the site and when.
Part of the simple editor is search engine optimization tools that don’t require plugins. That means users can set a description and meta title in their content through the editor with instant previews to see what the entry will look like when live. Furthermore, the editor includes countless templates and wireframes that are focused on the site. All templates are responsive, so creating a responsive site for mobile use is streamlined.
For the more advanced users, the platform allows for the direct tweaking of code which includes all features provided in HTML5 and CSS3. These include the latest in DOM organization, gradients, and typography, as well as support for flexboxes, floats, custom transitions, 3D CSS transforms, and the box model. Additionally, users can work with trigger-based interactions, like animations that occur when a visitor hovers, clicks, scrolls, or page loading. Best of all, users don’t need to know any programming to take advantage of these features.
There are many pros and cons of Webflow, which are important to understand. Pros include:
Due to the easy-to-use and straightforward editor, creating a website, e-commerce store, or blog that is beautifully but efficiently designed has never been easier. Users don’t need any technical background to use this software.
Webflow has extensive templates available to meet the needs of any business or website. Some are free, while others are paid, but users can find what they need in this library. Just like with other website creation software, the paid templates are much less used than the free options which equate to better differentiation. Also, the templates can be customized to meet specific branding or design needs.
Webflow enables users to group blog posts and content into tags and categories so readers can easily filter information while keeping the website clean and organized. Most website builders only give creators the choice of one or the other.
When editing previously published content, it’s not possible to edit the newly published date. This can be problematic for RSS feeds or when attempting to update content for SEO reasons.
One of the biggest cons of this Webflow review is that Yoast integration doesn’t exist. Many website owners utilize this plugin to improve content performance within search engine rankings.
Page limits are restrictive when compared to other website builder platforms. That means users must spend more money to allow for additional items. Professional bloggers could publish multiple posts per day, so these limits could become a problem in a few years.
Webflow is a powerful and intuitive program that boasts endless features and can be used by those with little technical knowledge. Two of the greatest drawbacks are the lack of Yoast integration and restrictive page limits, which restrict future scalability. However, these aspects of the software are something the company can work on to improve in the future, so Webflow is a comprehensive website builder that’s worth using.
Paitdigital is a certified Webflow and purposeful SEO team of professionals that can grow your business using this platform. Their professionals can help you create an SEO and website strategy, then build your target website on the Webflow platform. To book a strategy call and to learn more, contact Paitdigital today!